I stopped by a library book sale yesterday and overheard a rant about print versus e-books. (I also overheard a diatribe about Ayn Rand, but that’s another story.) The folks were diehards, never to be converted to the digital experience.
They should see this video, though, to understand that the future is here. Our newest readers, like the baby in the video (be sure to watch her test her finger), have completely different expectations of their reading experience. They’re “digital natives”—the print gene lies dormant in their operating systems.
As far as the baby’s concerned, a magazine is an iPad that doesn’t work.
For a full view of the video, double-click on it.
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2 comments:
that is tooo great. important, actually ...
You're so right, Eric. Important for publishers, who are scrambling to squint into the future of the industry. But important in a deeply troubling way, as well, in that this child points to a widening digital divide in the United States. I don't believe most Americans understand the consequences of this divide, and I don't believe most Americans comprehend how the latest stats about the number of children here who currently live at or near poverty level is tied to everyone's future. I'm afraid too many Americans are willing to accept poverty and ignorance as the new norm.
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