Apostrophes WANT to work, but they’re underemployed these days. It seems they’re either inserted as an indicator of a plural (see poster at right) or they’re omitted altogether. Contractions? Forgeddaboutem. Apostrophes just waste space and energy when texting. Please help apostrophes if you can. Let’s not stand idly by as they fade into oblivion.
[Pic from Twitter feed of Waterstones Oxford Street.]
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